A new education program will help caregivers of people with Alzheimer's disease preserve treasured family memories through the art of scrapbooking.

The program, called Memories to Treasure, was introduced today by Eisai Inc. and Pfizer Inc. in partnership with the National Alliance for Caregiving, and Creating Keepsakes scrapbook magazine. The campaign is designed to help caregivers connect with their loved ones and to educate them about caregiving.

The Memories to Treasure program offers scrapbooking to engage families in a positive environment. The program provides educational materials for Alzheimer's caregivers and a free scrapbooking starter kit.

The activities involved in scrapbooking, such as collecting old photographs and keepsakes, can benefit people with Alzheimer's disease. While people with Alzheimer's disease often have problems with short-term memory, they may be able to recall past experiences. Scrapbooking can lead to a conversation about people and events. Reminiscing about the past can be enjoyable for people with Alzheimer's disease and can help facilitate interaction between Alzheimer's sufferers and their caregivers.

Pfizer, Inc. is involved because they're pushing Aricept®, a pill that is said to help Alzheimer's patients slow down memory loss.