Ipsos-Insight has just completed a study of the crafting industry and found it to be enormous.   Perhaps surprisingly, scrapbooking is just the third largest piece of the crafting industry.   But not to worry, scrapping is growing remarkably fast with no end in sight.

According to the study, the entire US crafting industry made sales in excess of $30 billion.   That represents an annual growth rate of almost 4%.   Scrapbooking was behind cross-stitch/embroidery and crocheting but it is one of the fastest growing crafts so it may one day take the top slot.   The recently concluded Craft & Hobby Association convention in Las Vegas drew 1,100 exhibitors and more than 8,000 attendees.   Another important demographic observation is that crafts are appealing to a younger segment of the population.   If you are thinking of opening a business, these facts are something you ought to consider.   But another is the fact that many large, national chain stores are enlarging their crafting and scrapbooking sections.

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